The first step to better distributor management

“I am a manager, consultant and trainer with extensive distributor management expertise. My book, The Channel Whisperer, is probably the first to be based on such a long (and still active) professional career. My ambition? To introduce you to all the key ingredients you need to get more out of your distributors. All we need is one hour and one cup of coffee to start the process of change. Let’s talk business.”
Does this sound familiar?

The same complaints arise time after time when I speak to your peers about their experiences with distributors. Do you recognise any of these from conversations with your team?

  • “They don’t execute our strategy.”
  • “They always want exclusivity.”
  • “They always try to renegotiate prices.”
  • “They are not performing well enough.”
  • “They are spending too much time on other brands.”
  • “They need too much support from us.”
  • “They create channel conflicts.”
  • “They are difficult to manage.”
The Channel Whisperer

LannooCampus - 2018
ISBN 978401450478

The channel whisperer
Paul Sysmans
"A must read for every manager that is trying to take his or her distributor management to the next level. Simple language, effective and lots of useful templates.”
Order your copy now
The Channel Whisperer
Paul sysmans
The Channel Whisperer
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The Channel Whisperer
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"A great reference book and must have for any manager in charge of a challenging distributor network, national or international”
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An experience-based approach

As well as being the author of The Channel Whisperer, I have many years of experience as a C-level sales, marketing and general manager, trainer and consultant. It is my mission and passion to support companies in taking their top line results to the next level. I develop and implement sales, marketing and corporate strategies. I build teams and improve processes for any challenging international B2B environment. I execute strategies with an “eagle” management style that combines a broad, focused vision with a down-to-earth attitude.

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